Amal is a passionate professional in designing experiences, guiding corporates and startups to innovation and customer centric design, providing creative solutions, achieving mastery in service industry, manipulating the tools of marketing to evoke customers emotions.

Throughout her career Amal gained a diversified range of experience in management and marketing related roles particularly in education and consultancy. Currently, Amal is part of the Entrepreneurship Center in King Abdullah University of Science and Technology in a number of roles including the New Ventures Acceleration and Corporate Innovation program.

Prior to that she worked in the KAUST Seed Fund where she developed marketing and events, while also providing a range of services to startup clients. Amal has previously managed an educational organization; during that time she designed programs and started several innovative initiatives to be implemented by the educators to improve the mindsets in order to foster creativity in the work place and the educational tools.

She managed to be exposed to large organizations and built marketing strategies to several entities such as Dubai government departments, Kempinsky hotel, Infiniti Cars and other service providers.