Guido Fienga is an accomplished sports executive with extensive experience in football management. He is best known for his role as the former CEO of AS Roma, where he played a pivotal role in restructuring the club’s operations, enhancing its commercial strategy, and leading its digital transformation.

Before joining AS Roma, Fienga served as the club’s Chief Operating Officer, focusing on media rights and revenue growth. Under his leadership, Roma developed innovative partnerships and strengthened its presence in international markets.

Fienga has also held senior positions at Infront Sports & Media and Telecom Italia, where he gained expertise in sports marketing, broadcasting, and digital initiatives. His strategic vision has been instrumental in bridging sports with new media technologies, optimizing fan engagement and club revenues.